![]() ![]() Proudly it can be said about our diaries today, in the words of Mark Twain, "The reports of my death have been greatly exaggerated. The 48-year-old actor was spotted out and about in New York City on Thursday. Times changed fast but relationships born in those years endure today. Bradley Cooper and Gigi Hadid are showing their true stripes - (rumored) couples who dress together, stay together. In those days, bloggers were teachers, nurses and housewives, with blogging only a part time endeavor. With a very limited budget, we could reach millions of customers and make them aware of GiGi New York. Great shape, leather and color - the Graphic Image "thread." And then technology, the potential nemesis of Graphic Image, again brought us the unanticipated - social media and fashion influencers. On the other side, we started making tote bags. So we made it through the worst years too many stories to share now. And while technology was suggesting to some that our products had become outdated, it was simultaneously introducing a new way for us to talk to our customer. Even if our products were still in favor, our retail partners were struggling all over. We knew the tide was shifting, even before it hit. Add technology to the economic equation and, for many an industry, yesterday and today would be of little help with what you needed to plan for tomorrow. The "Great" recession, as it has come to be known, was transformative. The origin of our thread is our foundation and remains with us to this day. We are an innovative handbag company with a generation of experience in another trade, another form of art. ![]() ![]() But our experience and vision are consistent as is our commitment to quality. It was always there but never looked so good. It was always there but never looked so good. Shapes that conform to the eye's wishes colors identifiable by something favorable in the past, and style that may not be new but is refreshing and timeless. Bennett never designed a handbag in his life but his footprint is in a GiGi bag. What is it about a fine book that is pleasing to look at? The shape, the familiar form? Some printed words so natural in their appearance, effortless and flowing, almost defining what they say without needing to be read. For GiGi it was Bennett Glazer, the Graphic Image founder, a book designer/typographer by trade. Every brand must have an intrinsic element that defines it, a thread that leads back to its origin. ![]()
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